Monday, July 12, 2010

MBEKI SILENCED!




The recent reports by the Sunday Times on the ban of the Former President of South Africa Thabo Mbeki on SABC makes me wonder whether SABC understands that it is not the only communication channel and that we live in a different era.
There was a period in time when world leaders were only able to communicate with the citizens and the world community through the national broadcasters television and radio stations. I would like to call that period Communication 1.0 era.
Now we are living in a period where leaders do not necessarily need to communicate with the citizens through the national broadcaster. We live in the Communication 2.0 era, where tools such as Facebook, Twitter and Youtube makes it possible for leaders to communicate with the citizens and the community without being censored by state institutions or any organisation.
Obama has shown other leaders that they can communicate without the National Broadcaster, during his election he used platforms such as Facebook and YouTube to spread his message. He continues to use it in the White House to communicate with the citizens and the world.
It's about time that SABC wakes up to the reality that we live in the digital era and that television and radio as we know it is no longer the only platform for communication.

1 comment:

  1. The new technologies exist, but what proportion of this country's population have regular access to them? For a lot of people out there, I suspect TV and radio is the main way they get their news.

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